A selection of creative projects spanning campaigns, corporate communications, branded environments, exhibitions and immersive experiences. Each began with a strong central idea and evolved into distinctive storytelling designed to inform, connect and leave a lasting impression.
Projects
Project: WEJOICE Seasonal Campaign
Client: Oando
Year: 2025
Role: Creative direction, product development, art direction, copywriting
l Campaign: Seasonal Corporate Campaign concept and art direction for campaign visuals and photoshoot.
Built around the idea that joy begins with us and becomes more powerful when shared, the campaign used 11 short films to celebrate identity, cultural memory and collective joy through monochrome imagery, vivid colour and nostalgic Nigerian references. By transforming REJOICE into WEJOICE, it reframed a familiar festive sentiment as an invitation to celebrate together.
Project: Brand Development
Client: Onaiki Studio
Year: 2025/2026
Role: Brand strategy, creative direction, product development, art direction, copywriting and brand experience.
End-to-end development of an art-led lifestyle brand, defining its positioning, narrative, visual identity and creative direction.
I translated original artwork into a cohesive product world spanning fashion, accessories, homeware and corporate gifting, while directing product development, packaging, campaign imagery and the digital brand experience. The result was a distinctive Afro-global creative house built around bringing artistry into everyday life.
Project: Exhibition & Guest Experience Development
Client: Oando
Year: 2020 - to date
Role: Concept development, artistic direction and copywriting.
A decade-long body of work spanning NOG, Africa Energy Week and Africa Oil Week, reimagining Oando’s exhibition presence as a series of immersive brand experiences. Each concept combined strategic storytelling, spatial design, artistic direction and interactive touchpoints to guide guests through the company’s people, milestones, partnerships and evolving vision for African energy.
Project: Campaigns & Creative Storytelling
Client: Oando
Year: 2020
Role: Creative strategy, concept development, copywriting, artistic direction and campaign development.
An ongoing body of campaign work for Oando spanning corporate communications, organisational culture, employee engagement, festive storytelling and major brand moments. Each campaign is brought to life through narrative, copy, artistic direction, photography, film and multi-channel experiences that make corporate stories feel human, relevant and culturally resonant.
A featured example is This Is More, a campaign developed in response to a period of global uncertainty. Combining evocative imagery with prose, it transformed everyday objects into symbols of hope, progress and possibility, inviting audiences to see more in the seemingly ordinary. The campaign was featured on Ads of the World, with Moradeyo Adewusi credited as Creative Director.
Project: Corporate Brochures
Client Oando
Year: 2017/2018
Role: Concept development, artistic direction and copywriting.
For Oando’s corporate brochure, I developed the concept, artistic direction and copy, transforming a conventional company profile into an editorial story about African ambition, resilience and progress. Through cinematic imagery, cultural references, bold data visualisation and human-centred storytelling, the publication connected Oando’s businesses, people and social impact under one cohesive narrative: We Are Africa. We Are Oando.
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